Brand Story

“It’s a voice born in the heart of the streets, shaped by bold identity and unapologetic style. Every drop is limited, every piece a statement. You don’t wear it to blend in, you wear it to speak up.”

Our History

UPTOWN isn’t a trend.. It’s a lifestyle.

From day one, UPTOWN NOIRE has been more than just a brand — it’s a movement. Over 23,000+ clients have joined the ride, rocking our fits and making bold statements with every outfit.

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Customers

Satisfied customers

Est. 2021

Our Story

What started as a vision between a few friends has now grown into a 23K+ strong community of people who share the same unapologetic energy. We’ve shipped worldwide, connected souls through style, and proved that you don’t need permission to express who you are.

From our first tee to our latest drop — we’ve stayed true to the streets that raised us. And the community that believed in us.

What’s next?

More culture. More heat. More drops with purpose.
We’re just getting started — and you’re part of it now.

UPTOWN NOIRE isn’t just a name.
It’s a statement. A rhythm. A rebellion in threads.